WW Marketing Program Manager, App Store & iTunes Retail

Cupertino, CA
  • Job Code


Posted: May 30, 2019

Weekly Hours: 40

Role Number: 200064660

Apple is a place where extraordinary people gather to do their best work. Together we craft products and experiences people once couldn't have imagined - and now can't imagine living without. If you're excited by the idea of making a real impact, and joining a team where we pride ourselves in being one of the most diverse and inclusive companies in the world, a career with Apple might be your dream job

We are seeking a Sr. Marketing Program Manager to join the App Store & iTunes Retail team within the greater Apple Pay organization. You will be responsible to define, develop, and execute global consumer programs across digital and physical channels with the objective of growing brand awareness and driving revenue in support of all Apple entertainment prepaid products

We expect you to have direct and retail marketing experience, as well as keen understanding of how to reach consumers through owned, earned and paid media. Your expertise in campaign and promotional marketing is also critical for success.

In this role, you will analyze strategic opportunities, define programs and work cross-functionally to develop, deploy, and measure the program

Key Qualifications

  • 8 - 12 years of experience in marketing
  • Direct marketing experience required
  • Marketing program management across complex cross functional organizations


Analyzing and assessing business and marketing needs to define strategy
Program Manage the complex, end to end plan for Consumer Programs, from program conception and development to deployment and lifecycle management
Drive Program Management cross-functionally, across teams within iTunes, the App Store, Apple Music, Sales, Marcom, iTunes Marketing Finance, and Operations.
Assess program efficacy and efficiency and incorporate changes to improve results
Analyze, compile, communicate monthly of program execution results and gaps to stakeholders and executives

Education & Experience

B.S./B.A. required (Marketing or Communications degree preferred)

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WW Marketing Program Manager, App Store & iTunes Retail

Apple, Inc.
Cupertino, CA

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