Writer, Channel Interactive

Cupertino, CA
  • Job Code


Posted: Dec 11, 2019

Weekly Hours: 40

Role Number: 200128301

Marcom is Apple's Global Marketing Communications group. We oversee all of Apple's advertising and marketing to ensure the flawless development and execution of world-class communications

Every day, millions of consumers around the world interact with Apple and its products in the Indirect Channel through mobile, digital, and in-store experiences. The Indirect Channel plays a hugely important role for Apple, with Channel Marcom driving strategies to provide customers a thoughtful, engaging, and seamless experience.

Under the mentorship of an Associate Creative Director, the Senior Writer for Channel Interactive will work with cross-functional teams in both Marcom and Sales to define the Apple presence beyond Apple.com -- including partner websites, apps, and in-store experiences around the globe. This includes, but is not limited to; new product launches, seasonal and brand awareness campaigns, sustaining moments in support of our products as well as platforms and tools to deliver content to our partners

Key Qualifications

  • You have at least seven years of experience at an advertising agency, digital agency, or in-house creative group for a major or upcoming brand
  • You have an ambitious portfolio demonstrating strategic insight and writing talent through for digital marketing experiences, commerce flows, campaigns, film, and video
  • You love writing and demonstrate a real passion for creating compelling work
  • You are thorough, pay the utmost attention to detail, and create amazing copy
  • You remain curious, ask questions, and dig deep to find solutions
  • You are willing to take risks, fail, and learn from mistakes
  • You are a collaborative team member who thrives in a fast-paced environment


Create concise, compelling copy that makes complex technologies seem amazingly simple
Develop clear instructional/UI copy for both customer-facing digital experiences (e.g., mobile apps, Web, email, etc.) as well as partner-facing tools and platforms.
Craft fun, thoughtful, and captivating headlines that are unmistakably Apple
Work with Content Strategy and User Experience (UX) designers to develop content outlines for new product content
Partner with the Design and UX to craft groundbreaking interactive concepts
Use your voice and influence to articulate ideas and present the work to partners and executives.
Mentor new and junior writers on the team
Collaborate with CDs, ACDs, and other writers, as well as Product Marketing and Brand teams to refine copy
Meet deadlines and keep producers apprised of work in progress
Help plan and resource for ongoing roadmap of communications and experience projects

Education & Experience

Bachelors degree or equivalent preferred

Additional Requirements

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Writer, Channel Interactive

Apple, Inc.
Cupertino, CA

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