Web Marketing Manager

LogMeIn
Remote (US - CA) Work Remotely
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Job Description

Reporting to the Senior Manager, Web & eCommerce, you will be responsible for driving best in class user experiences, eCommerce flows, and web optimizations that increase conversion to drive incremental revenue. You thrive in a fast-paced environment with rapid experimentation which includes flexing your online conversion muscle and working to identify and scale wins across sites. You can navigate complex matrixed organizations with ease, but you have a bias for action. As such you can be scrappy and innovative, constantly pushing boundaries and uping the game to drive significant growth.

Responsibilities

Own eCommerce business strategy and roadmap and develop key web initiatives that align with overall business strategies

Act as main web & eComm point of contact as well as participate in cross-functional meetings, having a seat at the table to ensure alignment on business objectives

Manage, develop, and retain web team members who work closely with the agile scrum team

Partner with the Forecasting team to review and manage performance indicators that will identify areas of opportunity to drive revenue within Web & eCommerce

Manage the user experience of our web properties including site navigation, content development, checkout funnel and promotional campaigns

Manage all aspects of web analytics insights, and communicate relevant information to team members, executive leadership and cross-functional partners

Be an advocate for the Customer, and gather qualitative feedback and insights to inform best in class UX Design

Work closely with go-to-market teams to identify and drive web, landing page and additional digital optimizations to improve conversion rates

Serve as an industry expert and maintain deep knowledge of the evolving technology landscape and our competition

In partnership with key stakeholders, prioritize the A/B testing calendar, as well as improve and set the direction for the web product

Collaborate with Creative and Brand to develop, maintain and test/learn best-in-class content on web sites

Requirements

5+ years of experience working in B2C and B2B web marketing, eCommerce and SaaS environments; prior P&L responsibility strongly preferred

A team player with energy and enthusiasm and a high tolerance for change

Desire to manage multiple, varied priorities with a proactive lens and operating with a sense of urgency

Demonstrated knowledge of website technology and development, and well versed in analytics tool such as Google Analytics, Adobe Analytics, Clicktale, as well as online research tools like Usertesting.com, Usability hub etc.

Experience working in an Agile, specifically Scrum, environment

Proven track-record of accountability, both within your responsibilities and the broader company

Solution oriented, creative problem solver with a positive, can-do attitude


At LogMeIn, Inc., we build category-defining products that unlock the potential of the modern workforce, makingit possible for millions of people and businesses around the globe dotheirbest work, whenever, however, andmost importantly,wherever.Were a pioneer in remote work technology and a driving force behind todays work-from-anywhere movement, and have become one of the worlds largest SaaS companies with tens of millions of active users, more than 3,500 global employees, over $1.2 billion in annual revenue and more than 2 million customers worldwide who use our software as an essential part of their daily lives.Were headquartered in Boston, Massachusetts with additional locations in North America, South America, Europe, Asia and Australia.

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Web Marketing Manager

LogMeIn
Remote (US - CA)

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