Sr. Subscription Marketing Manager, Apple Arcade and Fitness+

Cupertino, CA 95014
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Posted: Oct 5, 2020

Role Number:200196055

We're looking for an expert Sr. Subscription Marketing Manager to lead customer acquisition and engagement strategies for Apple Arc...Summary


Posted: Oct 5, 2020

Role Number:200196055

We're looking for an expert Sr. Subscription Marketing Manager to lead customer acquisition and engagement strategies for Apple Arcade and Apple Fitness+. The ideal candidate has experience with subscription business models, and applying that knowledge to devise compelling marketing strategies. This individual will lead customer acquisition and lifecycle initiatives across paid, owned, partner, and earned media channels. The ideal candidate will also have growth marketing experience, able to balance both an analytical and creative mindset.

Apple Arcade is a groundbreaking game subscription service for mobile, desktop and the living room. It features over 100 new and exclusive games from many of the world's most innovative developers. Apple Arcade games redefine games and are curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade gives customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy.

Apple Fitness+ is a new engaging and personalized fitness experience built for Apple Watch, arriving later this year. Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad or Apple TV, offering a first-of-its-kind personalized workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists, making it easier and more rewarding for customers to exercise, whenever and wherever they like.

This role works cross-functionally across the Apple marketing teams, product teams, and our analytics and business teams to bring together all aspects of a customer's lifecycle - from customer segmentation, acquisition, to delivering long-term engagement and winback. This role will have a high level of visibility and impact within the Services organization.

Key Qualifications

  • Lead strategy development and alignment amongst teams to bring together all aspects of a user's lifecycle - from customer segmentation, acquisition, and retention.
  • Turn customer segmentation, persona development insights, and channel performance data into campaign messaging strategies that drive user acquisition.
  • Plan full-funnel marketing campaigns across a variety of interest categories to drive relevance and improve efficiency.
  • Plan roadmap of creative testing strategy, establish critical metrics to understand success, and use findings to inform future campaigns
  • Establish benchmarks and develop scalable, standard methodology marketing program recommendations
  • Collaborate closely with channel teams to understand unique needs specific to that channel.
  • Partner across marketing team to ensure a consistent brand voice and cohesive customer journey across marketing efforts.
  • Share key findings with internal marketing team as well as broader organization to inform opportunities in other areas of the organization.


10+ years of relevant experience in a Product Marketing capacity for a major subscription service, ideally for games or fitness content.
Accomplished leading the acquisition and growth strategy for a subscription service, based on analytics, consumer, product, and category insights.
Demonstrated ability to serve as a cross-functional leader to develop, influence, and execute global marketing strategies that significantly contribute to business goals.
Ability to collaborate with external brand partners and developers to build innovative and compelling marketing programs that drive customer acquisition and engagement.
Expert understanding of marketing analytics.
Outstanding communication and presentation skills, ability to deliver impactful presentations at all levels of the organization.
Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
Results-oriented, energetic and focused with a strong desire to learn and succeed.

Education & Experience

Bachelor's degree preferred.

Additional Requirements

Jobs Rated Reports for Marketing Manager

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Sr. Subscription Marketing Manager, Apple Arcade and Fitness+

Apple, Inc.
Cupertino, CA 95014

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