Summary

Posted: Apr 2, 2021

Weekly Hours: 40

Role Number:200223965

Apple is seeking a scripted Series marketing professional to join our growing Apple TV+ marketing team. This rol...Summary

Summary

Posted: Apr 2, 2021

Weekly Hours: 40

Role Number:200223965

Apple is seeking a scripted Series marketing professional to join our growing Apple TV+ marketing team. This role will be a central cross-functional liaison with a focus on handling workflow and execution of integrated marketing plans that drive buzz and viewership for Apple content. You'll be a point of contact with agencies and creatives, working with them to collaborate and communicate different facets of the campaign throughout the lifecycle of an Apple TV+ project.

Ideally, you've participated in marketing high-profile Entertainment properties and have a strong foundation in crafting a clear and distinctive show positioning, creative strategy and informed media approach that cross-functional teams can execute and collaborate upon. You know how to tell stories, on any platform that drive fan anticipation and engagement. You listen and collaborate with internal departments/teams to align early on overall strategy and goals. A love for film, and television pop culture pushes you to thrive in a quick moving environment and be an excellent teammate.

Key Qualifications

• Minimum 5+ years in consumer marketing experience, preferably in scripted series in television or streamer
• Knowledge and experience in supporting robust portfolio of creatively led 360- campaigns, from strategy to executing the tactics
• Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred
• Help develop strategy for organic social and digital spanning content creation, community and audience development
• Cross-functional collaboration across our adjacent business teams, content producers and creators
• Stellar written and verbal communication skills.
• Able to present ideas simply in presentations and documents across a range of perspectives -from creative to business / quantitative.
• Brings a highly strategic and analytical approach to decisions and problem-solving
• Excellent organizational, scheduling, project management and multi-tasking skills with proven attention to detail

Help prepare creative briefs, positioning and strategy materials for films, socializing campaign strategy and creative with key partners including development, current, producers/creators and show runners.

Assist in internal and external partner execution of multi-media content assets that extend our content across paid/organic initiatives.

Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.

Support cross-functional team planning across campaigns by participating in key meetings, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.

Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.

Work in partnership with our Creative team to ensure materials are aligned with the series positioning and Apple brand.

Education & Experience

Bachelors degree or equivalent. MBA or relevant graduate work a plus.

Additional Requirements