Product Marketing Manager, iPhone Accessories

Cupertino, CA 95014
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Posted: Jul 15, 2021

Weekly Hours: 40

Role Number:200246497

Imagine what you could do here. At Apple, great ideas have a way of becoming great products, services, and cust...Summary


Posted: Jul 15, 2021

Weekly Hours: 40

Role Number:200246497

Imagine what you could do here. At Apple, great ideas have a way of becoming great products, services, and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish!

We believe in the power of combining product management and product marketing together - that the best person to communicate why a product is meaningful to consumers and developers is the same person that helped drive its creation. As a Product Marketing Manager at Apple, you will serve as the customer voice during product development with incredible teams, and also create the launch story and speak to media about your products.

Dynamic, creative people and inspiring, innovative technologies are the norm here. Are you highly motivated by building great products and ready to join an amazing team? Then we want to hear from you! We are seeking a Product Marketing Manager to join the Worldwide Product Marketing team for iPhone Accessories.

Key Qualifications

  • 6+ years Product Management experience covering entire product development cycle from concept to introduction. Strong preference for experience leading the business for consumer electronics and accessories, including soft goods.
  • Technical track record working closely with engineering/technical teams from an in-bound marketing perspective including during early research and development.
  • Experience and ability to synthesize technologies into product communication for broad audience including customers, media, analysts, and industry professionals.
  • Requires best-in-class oral and written communication skills, as well as demonstrated success as a product spokesperson on a national or global level.
  • Previous experience with press and media.
  • Experience partnering with cross-functional teams to define product strategy and roadmap, business planning, positioning, and promotional activities.
  • Requires international and domestic travel.


This role is part of the larger iPhone Product Marketing team including iPhone product management and product marketing, as well as partner marketing teams.

Work with a global cross-functional team to lead strategic accessories business for the expanding iPhone ecosystem including MagSafe, iPhone cases, chargers, AirTag holders, power adapters, and future products across hardware and software.

Partner with engineering, industrial design, operations, finance, public relations, and marketing communications through the complete product development cycle.

Closely follow emerging technology, consumer, and societal trends and make recommendations for new product opportunities.

Collect global customer and partner feedback for new products and improvements.

Lead business decisions for product prioritization, pricing, line positioning, forecasting.

Manage trade-offs involving features, schedule, resources, cost, and lifecycle management.

Understand your product technologies several layers deep and be able to clearly communicate them with knowledgable insight.

Possess expert knowledge of competitive and 3rd party products.

Collaborate with Made for iPhone team to help evangelize new solutions and work with third party products.

Define product positioning and key product messages.

Work with marketing communications and PR on the development of product launch activities, press releases, and marketing materials.

Travel the world as the ambassador for your product attending trade shows, customer visits, and press briefings.

Education & Experience

BS/BA degree required.

Additional Requirements

  • Position based in Santa Clara Valley, California

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Product Marketing Manager, iPhone Accessories

Apple, Inc.
Cupertino, CA 95014

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