Product Manager, Growth - Apple TV

Cupertino, CA
  • Job Code


Posted: Jul 24, 2019

Role Number: 200078894

The Internet Software & Services (IS&S) team at Apple provides our global customers access to an incredible collection of amazing content and features across movies, apps, gaming, music, books, news, and much more

We are looking for a dynamic Product Manager with a growth mindset to join the IS&S Growth team to focus on our Apple TV app. We want someone who can work in quick and rapid iterative cycles, has the creativity and humility to formulate new ideas and approaches, is oriented strongly towards experimentation, and above all, uses data and structured thinking to inform their approach

You will be responsible for trying innovative growth tactics and evangelizing the critical importance of the cycle of testing, learning, and iterating to unlocking core product growth

In this role, you will work closely with engineering, design, product, and data analytics teams to build a roadmap of ideas all aimed at improving conversion and creating lifetime value for Apple media product customers with a focus specifically geared towards Apple TV app

Key Qualifications

  • 5+ years of experience in software/media product development. Experience in a consumer growth role a plus. Experience within the TV & Movies space a plus
  • Strong consumer product instincts; you intuitively understand why product ideas will succeed
  • Fundamentally analytical and technical; you have the ability to collect and analyze data from a variety of sources, identify key insights, spot optimization opportunities, and inform product decisions
  • Deeply detail focused; you believe an outstanding product is the sum of an inordinate number of small, thoughtful decisions
  • Exhibit a bias towards action and experimentation
  • Excellent written and verbal communication skills, with an ability to communicate with a wide range of team members and job functions - all the way up to executives
  • Experience with digital subscription products a strong plus


This role can be based in either Cupertino/SF Bay Area, or the Culver City Area
- Lead a cross-functional team of designers, engineers, program managers, and marketers to prioritize growth and product enhancements based on impact
- Execute rapidly to capture signal, and continuously iterate on the product design and service features to enhance customer growth
- Work hand-in-hand with data analytics teams to analyze results and synthesize findings
- Deep curiosity to identify key opportunities and ability to develop experiment driven proposals
- Own and deliver on key growth metrics each quarter
- Clearly communicate growth strategy in a structured way to socialize your roadmap and report results
- Stay on top of standard methodologies across the industry to develop a resource of growth tactics

Education & Experience

BS/BA degree or equivalent working experience

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Product Manager, Growth - Apple TV

Apple, Inc.
Cupertino, CA

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