Planner, Strategy/Research

Cupertino, CA
  • Job Code
    200119017
Summary

Summary

Posted: Nov 5, 2019

Weekly Hours: 40

Role Number: 200119017

You will be joining the Research arm of the Strategy Team within Marketing Communications (Marcom) to collaborate closely with extraordinary group of strategists and creative talent to launch Apple products, create new customer experiences, and tackle a variety of complex marketing challenges

On Marcom's Strategy Team, we use an objective and insights-driven approach to help refine and connect the Apple brand with current and future customers all over the world

At the forefront of strategy and research planning, this position is responsible for executing qualitative and quantitative research to understand customers and developing insightful reports to impact strategy and decisions across Marcom

Key Qualifications

  • You have a deep understanding of consumer research and brand communications
  • Display intellectually curiousity in quantitative and qualitative research analysis and reporting
  • Ability to hone in on key objectives and business opportunities to be addressed
  • Synthesize existing proprietary Marcom research as well as syndicated research from third parties to inform meaningful insights on our marketing positioning
  • Build relationships and partner with diverse, creative people who span many fields - brand, advertising, interactive, retail
  • Strength in crafting robust qualitative and quantitative research, executing research in field, reporting of research findings, translating research findings into implications for media and communications planning and strategy
  • Extraordinary reporting and writing, visual story-telling, and presentation skills
  • You dig the smallest details and are passionate about flawless delivery
  • Ability and desire to efficiently manage a high volume of research projects that are diverse in nature
  • You love the creative process and the intersection and impact of technology on people's lives!

Description

As a Planner/Strategist in Marcom, you will spark, encourage and guide the development and execution of outstanding marketing in support of Apple's business goals.

SPECIFIC DUTIES:
- Thoughtfully explore, design and develop research studies, questionnaires and research guides
- Develop strategic research plans and RFPs to invite potential vendor proposals to our research studies.
- Manage partner relationships to ensure organized and execution of research projects
- Apply existing proprietary Marcom research and third party syndicated research to capture relevant insights for the team across various topics on an ongoing basis.
- Analyze survey data and synthesize results into meaningful reports.
- Explore and examine qualitative customer feedback and translate the audience mindset in an engaging way.
- Produce high quality and innovative research reports, including presentations, video clips, one-pagers, and more to share our research findings with our key partners and broader audience across Marcom
- Help re-envision our research approach in each potential study to continuously inspire the broader Strategy team with valuable insights
- Work in partnership with the rest of the Strategists to drive productive research results that impact our creative briefs and conceptual focus

Education & Experience

Bachelors degree required. Minimum 2 years of strategic brand planning and research experience at a consultancy, brand team or ad agency

Additional Requirements

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Planner, Strategy/Research

Apple, Inc.
Cupertino, CA

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