Marketing Operations Offers Lead, Apple Arcade

Culver City, CA 90232
  • Job Code
    200266685
Summary

Summary

Posted: Jul 26, 2021

Weekly Hours: 40

Role Number:200266685

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized enti...Summary

Summary

Posted: Jul 26, 2021

Weekly Hours: 40

Role Number:200266685

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!

We're seeking an experienced Marketing Operations Offers Lead for Apple Arcade. The ideal candidate has a love for gaming and a passion for lifecycle marketing. This person has experience building complex marketing campaigns for a video game publisher, game studio or a company with a strong emphasis on mobile. Do you enjoy tracking and optimizing campaigns to maximize performance to ensure your customers are playing more of their favorite games and finding new ones they'll love?

The Growth Marketing Operations Team plays a key role in enabling on-device communications and automated messaging for Apple's media products and services. The team focuses on the timely delivery, strategy, and execution of in-app messaging sent to millions of users across multiple Apple services, including: Apple TV+, Music, Apple Arcade, App Store, and Apple One.

At Apple, great ideas have a way of becoming great products, services, and customer experiences very quickly. If you are a results-oriented, passionate individual who is not afraid of challenges, we're looking for you!

Key Qualifications

  • At least 5 - 7 years in marketing operations at a game publisher, game studio or other mobile driven service company. Experience with marketing CRM systems such as Salesforce, Oracle Responsys, Adobe Campaign, or others. Track record of building and optimizing marketing campaigns to maximize return on investment.
  • Experience working with engineering, analytics, and product teams to implement new features and programs leveraging those features that promote app downloads and engagement (this includes business and functional requirements).
  • Experience working with localization teams
  • Experience working in an environment communicating with users at scale and high-stakes.
  • Experience managing a small team, with the ability to develop key skills in others.
  • A stellar teammate and able to influence and drive decision making for the group as a whole.

Description

The ideal candidate brings a wealth of knowledge in marketing operations and execution for our Apple Arcade Marketing Operations team;
- Experience in online gaming services or subscriptions (SAAS) and comfortable with subscription based services with an international footprint at scale.
- The primary focus of this individual will be to lead the development and execution of our Apple Arcade marketing strategies as well as tracking their performance closely. This role requires a highly motivated self starter who is detail oriented, highly thorough and a love for A/B testing and optimization
- Able to perform under tight deadlines to support game launches and other content promotions.
- Able to pull and analyze sign- up and engagement data using Numbers, Excel or similar data-analytics tools.
- Run A/B tests and measure effectiveness for improving the funnel and consumption. Ability to identify KPIs and optimize toward maximizing them.
- Experience tracking and managing multiple projects to deadline, with project management methodologies such as Agile, Scrum, etc.

Education & Experience

B.A./B.S or M.S. or advanced degree in Marketing, Business, or Project Management

Additional Requirements

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Marketing Operations Offers Lead, Apple Arcade

Apple, Inc.
Culver City, CA 90232

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