Marketing Assurance & Execution Specialist

Cupertino, CA
  • Job Code
    200083398
Summary

Summary

Posted: Jul 26, 2019

Role Number: 200083398

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. The Internet Software & Services (IS&S) team provides our global customers access to an incredible collection of amazing content and features across gaming, music, movies, apps, books, news, and much more

Apple is looking for an experienced marketing professional with a background in driving software and services growth. You will bring a wealth of knowledge in marketing execution & operations, quality assurance, workflow optimization, and creation and development of process improvements. You have experience in online services (transactional and/or subscription businesses) and are comfortable with standard methodologies to launch marketing campaigns. Your primary focus will be to develop efficiencies to our marketing workflows and be the liaison between marketing, engineering, project/product managers, international, and quality assurance

Are you a highly motivated, natural collaborator who is passionate about delivering an elite customer experience? Join Apple, and help us leave the world better than we found it. We believe this role would place you in a highly-energized environment with some of the most creative individuals in the industry where you would be inspired to share your years of experience and provide exceptional support for the team, organization, and our millions of customers worldwide

Key Qualifications

  • You understand and are familiar with standard methodologies relating to eCommerce, online sales, and workflow management
  • You have the ability to operationalize marketing campaigns with flawless execution
  • You have experience running/leading E2E testing teams (responsible for QA, regression, etc)
  • You understand how to prioritize campaign features/defects and are passionate about finding ways to improve collaboration across cross functional team members
  • You have international experience and are comfortable developing recommendations based on understanding past campaign performances and industry trends
  • You thrive in a data driven environment, setting monthly goals, and finding solutions to produce results
  • You love premier product solutions that optimize the customer journey
  • You have experience developing and reporting on critical metrics
  • You are a self starter, are metrics-driven, and thrive in a quick moving environment
  • You have significant, demonstrable experience in digital marketing, with demonstrated success in marketing execution/operations driving sales/growth performance
  • You have a strategic mindset and the ability to lead the development and cross-functional execution of effective digital marketing campaigns and programs based on business opportunities
  • You'll be experienced leading and motivating a team (developing individual and monthly goals) to drive business growth, acquisition, user engagement, churn reductions and brand awareness
  • You have extensive experience leading lifecycle marketing programs, ideally for a media platform or a transactional/subscription based business (online)
  • You are known for your track record of success in developing and optimizing push notification, email and in-app messaging programs
  • You have strong product/CRM expertise leading development and execution of testing plans, automation efforts, and maximizing channel/communication impact
  • You have a depth of knowledge in understanding digital marketing analytics, creative and media methodologies by direct channel marketing
  • Experienced partnering with product teams to develop and evolve the direct marketing planning, delivery, reporting, and optimization technology stack; as well as on the instrumentation of in-app messaging
  • Deep experience using CRM platforms to deliver the right message, to the right user, at the right time, through the right channel
  • Track record measuring voluntary/involuntary churn and developing product marketing efforts to improve retention
  • Experience working with international markets and ability to collaborate with international marketing colleagues to craft optimal marketing programs that reflect regional market opportunities and customer differences
  • Outstanding communication and presentation skills, ability to deliver impactful presentations at all levels of the organization
  • Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects
  • Deep understanding of the iOS ecosystem, monetization, user engagement and acquisition models. Experience with subscription apps
  • Results-oriented, energetic and focused with a strong desire to learn and succeed

Description

You will have a track record of success in marketing operations/execution for a major consumer brand: setting the vision, developing the strategy, launching 360 campaigns, building internal capabilities, and leading flawless cross-functional execution. You will lead the operations and execution of digital marketing campaigns on a global basis to drive growth. You will collaborate with a broad range of teams, including international marketing, product, growth marketing, editorial, online sales, operations, and creative teams

Education & Experience

BS in Marketing or related field, or equivalent work experience is preferred.

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Marketing Assurance & Execution Specialist

Apple, Inc.
Cupertino, CA

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