Integrated Marketing Manager, App Store

Cupertino, CA 95014
  • Job Code
    200258237
  • Jobs Rated
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Summary

Summary

Posted: Jun 28, 2021

Weekly Hours: 40

Role Number:200258237

Apple's App Store is the world's largest and most innovative software store, serving more than half a billion c...Summary

Summary

Posted: Jun 28, 2021

Weekly Hours: 40

Role Number:200258237

Apple's App Store is the world's largest and most innovative software store, serving more than half a billion customers every week. Since its launch in 2008, the App Store has changed the way we learn, work, travel, have fun, and so much more. It's enabled countless new companies, spawned new industries, and created millions of jobs. But we believe we're just getting started.

We are looking for a highly driven Integrated Marketing Manager to initiate, plan, and lead the strategic development and execution of innovative integrated marketing campaigns across App Store marketing moments, with a focus on cultural events, Apple values and games.

Key Qualifications

  • 6-10+ years marketing experience, including multi-channel campaign planning with 5+ years mobile app marketing experience. Mobile games and subscriptions experience a real plus
  • In-depth understanding of the mobile lifecycle and customer journey, from acquisition to engagement to winback
  • Proven ability to work cross-functionally across multiple disciplines including marketing, editorial, creatives, product, production, etc.
  • Extraordinary communication and relationship skills including success selling concepts to senior leadership
  • Thrive as a self-starter with ability to progress in a fast-paced and changing environment while influencing and inspiring others to help them do their best work
  • Excellent writing skills that will help you clearly articulate in your briefs what is needed for cross-functional teams to succeed in delivering all that is needed in the campaign
  • A solid understanding of performance marketing across digital channels

Description

As one of our Integrated Marketing Managers, you will:
- Establish frameworks and criteria that helps define key marketing beats and levels of communication support
- Identify, propose and plan key marketing moments that help support our marketing and business goals. These will range from cultural and annual moments, moments that support Apple's values, and moments to engage with our gaming community
- Strategic approach that will deliver inspiring and creative programs that align with business objectives
- Create and build integrated marketing plans that outline the approach: goals, KPIs, messaging direction, audience, insights, and marketing tactics
- Work with an experienced multi-channel marketing team to define activations, measure results, capture and share takeaways. Of course, from these findings you will optimize future campaigns
- Brief in our Creative and cross-functional partners, and supervise the final delivery of innovative campaigns across platforms
- Be a central point of information and planning for these key marketing moments, frequently liaising with Business Management, Operations and Editorial teams
- Act as a partner for international marketing teams and support internationally-led cross-functional initiatives when needed
- Prepare presentations and communicate findings from integrated campaigns to management and to the broader organization

Education & Experience

BA/BS preferred, or equivalent work experience

Additional Requirements

Jobs Rated Reports for Marketing Manager

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Integrated Marketing Manager, App Store

Apple, Inc.
Cupertino, CA 95014

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