Health Strategic Initiatives - Content Strategist

Cupertino, CA
  • Job Code


Posted: Jul 19, 2019

Weekly Hours: 40

Role Number: 200057766

Have you ever wanted to work on something that really matters? Is it important to you to help others live longer, more fulfilling lives? The Health Strategic Initiatives team is focused on just that- enabling individuals to live a healthier, happier life through our products. We are an experienced team of business leaders, doctors, designers, product managers, and data scientists. We work in a collaborative and dynamic environment where we are constantly pushing ourselves to craft delightful user experiences

We are looking to hire a content strategist who will be responsible for developing content for Apple's Health programs with strategic partners. This person should have experience creating and delivering compelling content and campaigns that have successfully driven business results and objectives. The content strategist should also be a self-starter with great interpersonal skills, honed marketing instincts with a demonstrated ability to collaborate cross-functionally. This person must be a strategic and data-driven editor and producer.

The ideal candidate will have experience developing content for consumer audiences through a mix of storytelling, clear and concise writing, and breathtaking multimedia assets

Key Qualifications

  • - Excellent, highly creative communication and critical-thinking skills
  • - Minimum of 5+ years editorial or multimedia experience within consumer marketing, advertising, or digital media
  • - Excellent written, editing, and oral communication skills
  • - Multimedia asset production experience
  • - Passion for storytelling
  • - Strategic communications planning experience
  • - An understanding of how (and why) to measure the success of your work
  • - Ability to manage multiple projects and creative ideas in a dynamic environment

- Manage content planning and creation for Health programs to support education, engagement, and behavior change goals (e.g., interaction flows, emails, product messaging)
- Collaborate with subject matter experts and partners to assemble information about health needs and develop content to drive specific use cases in the context of health
- Create and execute against an editorial calendar that is shared with internal and external partners
- Collaborate with design partners to influence UX/UI
- Set guidelines for tone, style, and voice for all content
- Handle production work in collaboration with partners and agencies/vendors
- Lead content clearance and approval process
- Measure and report on content performance and develop strategy and tactics to optimize
- Present cohesive and actionable learnings to executives

Education & Experience

Bachelor's Degree

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Health Strategic Initiatives - Content Strategist

Apple, Inc.
Cupertino, CA

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