Global Growth Program Manager - TV and Services

Culver City, CA 90232
  • Job Code
    200167707
Summary

Summary

Posted: Apr 29, 2020

Weekly Hours: 40

Role Number:200167707

The people here at Apple don't just create products - they create and market the kind of wonder that's revoluti...Summary

Summary

Posted: Apr 29, 2020

Weekly Hours: 40

Role Number:200167707

The people here at Apple don't just create products - they create and market the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple is looking for an experienced digital marketing leader with a background in driving software and services growth. The ideal candidate brings a wealth of knowledge in launching and leading the strategy for a variety of transactional, and/or subscription businesses - primarily focused on increasing online sales. Your primary focus will be the understand ways to grow Apple TV+ along with other software and services to increase new and recurring revenue.

The role requires a highly motivated and experienced team player with an analytical mindset and ability to execute. We are looking to find a new team member with a background in digital marketing, product marketing/operations with experience understanding ways to combine customer insights, data, and creativity to build a best in class product experience.

You have managed and motivated teams to deliver and achieve subscription targets
You under digital marketing and are an expert at growing subscription services
You understand and are familiar with best practices relating to eCommerce, online sales, and app monetization.
You have the ability to operationalize marketing campaigns with flawless execution.
You have developed digital marketing campaigns leveraging a segmentation strategy to boost conversion rates and sales performance.
You have experience using models to target high value/quality customers to increase sales
Your comfortable developing recommendations based on understanding past trends, preferences, and recommendations.
You thrive in a data driven environment, setting monthly goals, and finding solutions to produce results.
You love best-in-class product solutions that optimize the customer journey
You have experience developing and reporting on KPIs
You are a self starter, are metrics-driven, and thrive in a quick moving environment.

Key Qualifications

  • 4+ years of people management
  • At least 7 years in digital marketing, with demonstrated success defining a vision and achieving your growth goals.
  • Strategic mindset and the ability to lead the development and cross-functional execution of effective digital marketing campaigns and programs based on business opportunities.
  • Experienced leading and motivating a team (developing individual and monthly goals) to drive business growth, acquisition, user engagement, churn reductions and brand awareness.
  • Extensive experience leading lifecycle marketing programs, ideally for a media platform or a transactional/subscription based business (online).
  • Track record of success in developing and optimizing push notification, email and in-app messaging programs.
  • Product/CRM expertise leading development and execution of testing plans, automation efforts, and maximizing channel/communication impact.
  • Experienced understanding of digital marketing analytics, creative and media best practices by direct marketing channel.
  • Experience partnering with product teams to develop and evolve the direct marketing planning, delivery, reporting, and optimization technology stack; as well as on the instrumentation of in-app messaging.
  • Experience leveraging CRM platforms to deliver the right message, to the right user, at the right time, through the right channel.
  • Track record measuring voluntary/involuntary churn and developing product marketing efforts to improve retention.
  • Experience working with international markets and ability to collaborate with international marketing colleagues to craft optimal marketing programs that reflect regional market opportunities and customer differences
  • Outstanding communication and presentation skills, ability to deliver impactful presentations at all levels of the organization
  • Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects
  • Deep understanding of the iOS ecosystem, monetization, user engagement and acquisition models. Experience with subscription apps.
  • Results-oriented, energetic and focused with a strong desire to learn and succeed

Description

You will have a track record of success in digital marketing for a major consumer brand: setting the vision, developing the strategy, building internal capabilities, and leading flawless cross-functional execution. You will lead the operations and execution of digital marketing campaigns on a global basis to drive growth. You will collaborate with a broad range of teams, including international marketing, product, growth marketing, editorial, online sales, operations, and creative teams.

Education & Experience

BA/BS desired

Additional Requirements

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Global Growth Program Manager - TV and Services

Apple, Inc.
Culver City, CA 90232

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