Experience Strategist, TV, Content Design

Culver City, CA 90232
  • Job Code


Posted: Apr 26, 2021

Role Number:200238696

Positioned at the intersection of design, entertainment and technology, the Apple TV Content Design team is comprised of many diff...Summary


Posted: Apr 26, 2021

Role Number:200238696

Positioned at the intersection of design, entertainment and technology, the Apple TV Content Design team is comprised of many different backgrounds, experiences and interests. We are a passionate, innovative group focused on maximizing outstanding design and systems to increase awareness, fuel engagement and strengthen the connection audiences have to our platform and the growing catalogue of titles.

We represent our shows visually and also work with key stakeholders to evolve the TV platform viewers' overall experience. This means there is opportunity to influence title-level campaign development and also larger initiatives that move the needle for our product and services ecosystem at large.

Are you excited about gathering insights and keeping your finger on the pulse of culture? Are you driven by "the why" and focused on building campaigns around meaningful experiences? Are you experienced in shaping, sharpening and driving a creative strategy throughout the lifecycle of high-profile projects? Are you moved and inspired by the power of storytelling?

If so, this role may be for you!

Key Qualifications

  • Proven success with understanding audience, user needs
  • High fluency and impact in the technology, product innovation space
  • Skilled at opportunity identification and creative ideation
  • Ability to partner with global teams across an ecosystem
  • Consumer Insights or XD Research background
  • Passion and value for both qualitative and quantitative data
  • Fluidity between right and left brained thinking
  • Synthesis and concise, impactful communication of complex ideas
  • Composure and influential communication across a variety of partners
  • Entertainment experience preferred
  • High International / Global IQ preferred


In the Sr Creative - Experience Strategy role, you will work across a variety of projects to identify and blend cultural, behavioral and technological insights that fuel ideation. You will craft briefs to inspire meaningful work that evolves the experience our viewers have with the ATV service. Whether guiding agencies or generating from scratch, you will establish and drive the strategic vision. Other key artifacts will be under your purview as the work takes shape and expert presentation skills will come in handy.

We are enthusiastic about creativity and you will partner with stellar creators of all types (writers, producers, designers, motion artists, etc...) to do the best work of your life. You may engage with show runners, product managers and creative directors all in the same day as the role is highly collaborative. Excellent communication and partnership are essential to our success. Flexibility will be key as new findings and feedback surface in our fast-paced environment.

The team is dynamic, rooted in Apple culture and constantly evolving. Our space is incredibly unique in that it is both new and also well-established. You will contribute greatly to the genesis and prioritization of learning roadmaps, establishing and representing fruitful territories to explore. Looking through a principled lens, you will tell compelling stories about the work internally and will help to champion and manage ideas as they come to life.

With a firm understanding of product priorities and an insatiable desire to celebrate the effects of impeccable content design, you will be inspired by - and create - significant moments that are timely and relevant while balancing and managing the evergreen nature of our work. As an advocate for our viewers, you will deliver impactful work that helps shape the future of TV.

Education & Experience

Bachelors Degree or equivalent experience preferred

Additional Requirements

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Experience Strategist, TV, Content Design

Apple, Inc.
Culver City, CA 90232

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