Conversion Manager, Digital Merchandising

Cupertino, CA
  • Job Code


Posted: Jan 6, 2020

Weekly Hours: 40

Role Number:200101152

Do you love to create groundbreaking ideas? Do you enjoy collaborating with coworkers and making lasting connections with others? As part of our Retail Commerce Digital Merchandising team, you'll help craft a seamless, high-quality digital retail experience for our customers. Join our team, and you'll help Apple make sure our customers experience an online shopping experience like no other

Key Qualifications

  • 5+ years of experience in one or more of the following: e-commerce, analytics, product marketing, or digital merchandising
  • Excellent skills in Excel and Omniture or similar web analytics tools (e.g., Coremetrics, Google Analytics, Mixpanel)
  • Strong SQL experience
  • Conversion rate optimization experience will set you apart
  • Experience with Tableau or other data visualization tools (e.g., Qlikview, Chartio, Looker)
  • Proven analytical skill and attention to detail
  • Ability to find conversion insights and improvement opportunities through data interrogation
  • Comfort in presenting findings and insights to broad range of partners
  • Exceptional people and communication skills, ability to work well with team members and in multi-functional situations, and demonstrable ability to influence in a matrixed organization
  • Self-starter with ability to prioritize and clearly and proactively communicate priorities


The Conversion Manager will be responsible for deriving data-based insights and developing strategies designed to convert Apple Online Store visitors into customers while maintaining an exceptional Apple customer experience. The successful candidate will study site metrics to inform key projects around purchase paths and checkout steps to increase sales conversion. They will then take these insights, develop a recommendation, and work multi-functionally with Product Management, Marketing, Design and Finance to drive implementation and measure results.

The Conversion Manager will also partner with the Analytics team to develop a framework to track conversion metrics and funnel fall-out and build dashboards and/or visualizations of metrics, then communicate and share these important data findings with Product teams and other key partners and leadership to influence digital feature opportunities and enhancements

Education & Experience

BA/BS required, MBA a plus

Additional Requirements

  • Occasional travel required
  • Multiple languages preferred

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Conversion Manager, Digital Merchandising

Apple, Inc.
Cupertino, CA

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