Netflix Supplants Google as the Employer of Engineers’ Dreams

Picture of Netflix building
Photo: Mario Tama/Getty Images

By: Tekla S. Perry

When I talk to computer science and engineering students regarding their thoughts about future employers, Google generally seems to be at the top of their lists. And Google has topped Hired’s survey of dream employers to work for since its inception in 2017.

Until now. In Hired’s just-released “Employer Brand Health Report,” Google slipped to number three in the rankings, with Netflix and GitHub in the number one and two spots, respectively. To create this list, Hired surveyed 4100 tech professionals, asking them to indicate their level of interest in working for companies in their regions, and created a “brand positivity index” by combining the  “love” and “like” ratings adjusted to reflect the location of company offices. The Hired report breaks out rankings for public and private companies, with SpaceX at the top of the latter list; I’ve combined them in the charts below.

No reason for Google to panic just yet, however. Engineers in the San Francisco Bay Area, home to the vast majority of the top-ranked companies, still love Google the best. Their top 10 (from number one): Google, Netflix, SlackLinkedInAppleSquareDropbox, Facebook, Nvidia, and Airbnb.

What do engineers consider most important when they think about where they might love to work? While salary is the driving force overall, there are regional differences. In Silicon Valley, it’s the opportunity to learn new skills, according to the Hired survey; in Boston, it’s company culture.

In a nod to the current reality, Hired also used this survey to measure the tolerance of tech professionals for video calls, or what one might consider the point at which “Zoom fatigue” takes over. The largest cohort—31 percent—drew the line at two hours of video calls a day, while 26 percent indicated that three hours was doable, and a shocking (to me) nine percent were willing to videoconference more than six hours a day.

Companies Most Loved by Tech Professionals

Rank 2020

Company

Location

Positivity Index* 2020

Rank 2019

Positivity Index* 2019

1

Netflix

SF Bay Area

86

2

82

2

GitHub

SF Bay Area

85

8

70

3

Google

SF Bay Area

84

1

87

4

Slack

SF Bay Area

81

7

72

5

Microsoft

Seattle Area

78

6

75

6

Apple

SF Bay  Area

77

3

77

7

SpaceX

Los Angeles Area

75

8

70

8

Tesla

SF Bay Area

74

12

67

9

Twitter

SF Bay Area

73

16

60

10

Gitlab

SF Bay Area

72

NA

NA

10

LinkedIn

SF Bay Area

72

4

76

12

Dropbox

SF Bay Area

69

11

68

12

Airbnb

SF Bay Area

69

4

76

14

Stripe

SF Bay Area

66

18

48

14

Square

New York City

66

19

47

16

Amazon

Seattle

64

8

70

16

Hulu

Los Angeles Area

64

13

66

18

Shopify

Canada

63

NA

NA

19

Adobe

SF Bay Area

62

14

65

19

Reddit

SF Bay Area

62

17

59

21

Facebook

SF Bay Area

60

15

63

Source: Hired

*The positivity index reflects the proportion of respondents indicating that they would “love” or “like” to work at a company

This article originally appeared in IEEE Spectrum on 22 September 2020.