Business Markets Product & Platform Leader

Cupertino, CA
  • Job Code


Posted: Apr 30, 2019

Weekly Hours: 40

Role Number: 200056119

Apple products help employees work more simply and productively, solve problems creatively, and collaborate with a shared purpose. And they're all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do their best work and change the future of their business. Join Apple, and help us leave the world better than we found it

Apple is looking for a passionate product marketing leader who has technical expertise and wants to drive the adoption of Apple products across businesses of all sizes to change the way people work

In this role, you and your team serve as the critical connection point between the business market and Apple product teams - to not only clarify the needs of the market but also help tell Apple's story and represent Apple's point of view back to the market in a way that will resonate broadly. You will have both inbound responsibilities voicing customer feedback into various product and engineering teams, as well as outbound responsibilities helping create product messaging for business customers

You will be a unique combination of product expert, evangelist and manager. This role is responsible for developing marketing messaging that further promotes Apple among key influencers and decision makers, reinforcing best practices for securing, deploying, and managing Apple products in the enterprise

Key Qualifications

  • 10+ years of technical marketing, with a preference for B2B product marketing, product management or IT expertise
  • A strategic thinker who can peer around corners to understand the future of work
  • Preferred experience working closely with product and technical teams to develop customer-facing content
  • Passion for business and helping users get the most out of Apple products, services and our ecosystem
  • Spectacular communication skills, authentic storytelling, and ability to create and deliver compelling presentations
  • Thrives in fast-paced, collaborative, and flexible environment where no two days are the same
  • Unyielding attention to detail across any deliverable
  • Approachable personality that inspires interaction and consensus building with product marketing, various engineering teams, support, PR, and sales management
  • Successfully manage a team of diverse and creative thinkers
  • Skillful listener and active participant with your team
  • Great collaboration skills to bring together diverse teams and functions
  • Technical writing skills and creative flair
  • Requires international and domestic travel

- Translate the value of Apple's hardware, software and services to business customers
- Closely follow emerging market trends to understand how Apple products are best for business
- Possess expert knowledge of competitive and 3rd party products to understand, anticipate and communicate product positioning
- Understand product technologies and technical IT concepts several layers deep
- Define and articulate value proposition to internal and external partners and customers
- Work with marcom and PR on development of launch activities, marketing materials and PR
- Develop and produce technical materials for the business audience (white papers, presentations, etc)
- Support new product introductions with messaging for enterprise and work with training
- Be the voice of business customers and partners collecting input for future product development and messaging
- Partner with internal teams to be an active advocate for the market with all product teams, influence the development on new features, and partner with product management and engineering on product positioning
- Evaluate new technologies and make recommendations for future products

Education & Experience

Bachelor's Degree Required, MBA a plus

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Business Markets Product & Platform Leader

Apple, Inc.
Cupertino, CA

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