Brand Strategist, Marcom

Cupertino, CA 95014
  • Job Code
    200247603
Summary

Summary

Posted: May 14, 2021

Weekly Hours: 40

Role Number:200247603

The role of a Brand Strategist in Marcom is to instigate, inspire and guide the development and execution of ex...Summary

Summary

Posted: May 14, 2021

Weekly Hours: 40

Role Number:200247603

The role of a Brand Strategist in Marcom is to instigate, inspire and guide the development and execution of exceptional marketing in support of Apple's business goals. In this role, you will be instrumental in positioning Apple to remain one of the most beloved and empowering brands for both current and potential customers today and into the years to come.

Key Qualifications

  • Deep understanding of, and extensive experience in, marketing strategy, experience design, design research, or brand communications.
  • We value your strong ability and desire to empathize with people of all walks of life from all corners of the globe.
  • A track record of leading strategic conversations with a wide range of partners across the business.
  • Deep expertise in partnering with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail, is essential for your success.
  • Demonstrated skills in core areas: business and brand strategy, insights and research, media and communications planning
  • Experience building productive working relationships with key partners outside of the Marketing function.
  • Extraordinary writing skills, visual story-telling skills, and presentation skills.
  • Passion for technology along with a critical point of view on its impact on people's lives.
  • 10 years of strategic brand planning experience at a creative consultancy, or internal marketing team.

Description

You will be joining a team of Strategists within Marketing Communications (Marcom) who collaborate closely with extraordinary creative talent to launch Apple products, create new customer experiences, and tackle a variety of complex marketing challenges. Using an objective and data driven approach, we use key insights to help refine and connect the Apple brand with current and future customers all over the world.

Specific duties:
You will own the translation of business objectives into marketing strategies.
Develop creative briefs that inspire our creative teams to deliver effective marketing concepts.
Apply your strategic approach to a wide variety of product, communications and experience challenges using a wide variety of tangible outputs.
Lead strategic conversations that help rethink and reimagine the way we communicate with customers and potential customers in the world today.
As a member of our team you will work closely and productively with some of the best creative talent in the world!
Build relationships and gain insight from diverse groups of people in across the larger Apple organization.
Draw on many different sources of insight and knowledge to weave together a strong creative narrative.
React quickly to new information, opinions and direction and strategically pivot when necessary.
Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together.

Education & Experience

Bachelor's degree preferred

Additional Requirements

  • Creative Advertising or Design Agency experience preferred.
  • Samples of creative briefs or case study samples required.


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Brand Strategist, Marcom

Apple, Inc.
Cupertino, CA 95014

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