Brand Director for the NBA Partnership

Culver City, CA
  • Job Code
    200038124
Summary

At Beats by Dre, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish.

We're growing and urge you to apply. We believe the role would place you in a highly-energized environment with some of the most hardworking creative individuals in the industry where you would be inspired to share your years of experience along with providing extraordinary support for the team

Were seeking a Brand Director for our partnership with the NBA

The Brand Director for the NBA Partnership will lead the Brand's strategic partnership with the NBA globally. An effective Brand Director will work closely with the league, its teams and its players to build a plan that unlocks the full potential of the partnership and delivers on the Brand's promise that "the game will never sound the same again."

Key Qualifications

  • Experience in leading a partnership between a category-leading brand and major professional sports league
  • Deep knowledge and expertise in the NBA
  • Proven success in leading world-class campaigns and creative work Experience in developing integrated plans across range of media
  • Extensive experience with digital and mobile marketing
  • Passion for working on a that brand moves fast and shapes culture
  • 8+ years experience in Brand Marketing role with a category leading brand (or brands)
  • 4+ years experience in leading a partnership between a category-leading brands and major professional sports league
  • Some form of global experience (either study or work experience)

Description

Be a true expert on our Brand, our products, our athlete partners, and the NBA
Work with the Head of Brand Marketing to develop a strategic partnership plan for
each NBA season and off-season
Create marketing briefs for key moments on the NBA's calendar - including Opening
Night, Christmas Day, All Star Weekend, and the Playoffs / Finals
Manage the cross-functional marketing team to produce world-class campaigns and
creative work that elevate the Brand in key moments
Build effective marketing plans to launch official NBA licensed products globally
Work with teams in the EMEA & APAC regions to extend the partnership to global
markets and bring new consumers to the Brand
Partner with the Beats' Sports Marketing team to create programs around key teams
and key athletes
Partner with the Beats' Events Marketing team to develop and execute memorable brand experiences for players and fans
Stay connected to the league and to identify new opportunities for collaboration and
storytelling
Manage the flow of communication with the league - including approvals of plans
and creative work
Stay hungry and curious - constantly bringing new insights, ideas and opportunities
to the brand

Education & Experience

Bachelor's Degree preferred

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