AVP, Product Management Cash Growth Strategy

Citigroup
Wilmington, DE 19893
**About Citi**


Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.


Citis Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients and the publics trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.


Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all.


**Position Summary**


The Cash product team is part of the larger Cards Product Management organization responsible for Product and Business Management (P&L responsibility, Strategy and Planning, Budgeting, Strategic Initiatives), New Product Development (Innovation, Portfolio Strategy, Product Development, Product Launch), Marketing Strategy (Targeting, Messaging, Communication strategies) and Customer Experience (all aspects of our Card Members experience through all channels) **.** Cash is a significant strategic focus for the organization, with high visibility and attention given its size and profitability. As the Double Cash portfolio matures, and the Legacy Cash Portfolio declines, engaging and retaining these customers is of critical importance. Holding on to high margin legacy accounts, and building strong margins with our overall Cash book is a key focus area for the segment, and broader PPM organization. This is a critical role to driving improved customer performance in partnership with Marketing, Decision Management, Risk, Customer Experience and Finance.


**Key Responsibilities**


This is a critical role on the Cash Portfolio team in the context of supporting acquisition efforts to drive strategic growth for the overall portfolio. The role will ensure that we are leveraging all available resources to have a comprehensive understanding of the overall cash market, tracking acquisition targets and performance and ensuring proper customer mix / targets are achieved across the various cash products. These activities will be critical to ensure best-in-class position of Citis Cash products in the market. Main Responsibilities include:


**Acquisition Strategy Competitive Benchmarking:** Leverage the competitive information from current partners to obtain insights and a holistic view on the Cash competitive environment. Focus areas of this analysis will be:


+ Direct Mail and Digital submissions trends and targeting

+ FICO mix trends in acquisition for Cash products

+ Market Share and Share of Wallet

+ Profitability and main drivers benchmarking. Insights on per-account and full portfolio metrics for Citi Cash vs. industry average.


**Digital Content Competitive Review:** Do a comprehensive review of Digital content related to Cash Products in the Industry, including Citi and competitors Websites and presence in External Aggregators. Based on this analysis:


+ Determine opportunities, gaps and recommendations to optimize our communication and digital content.

+ Gain and share insights on competitors communication strategy


**Product Tech development:** In addition to the competitive reviews, the role would allow the individual to participate in product innovation and assessment:


+ MIS and data reporting as part of any new innovation efforts, including acquisition funnel tracking

+ Friendly User Testing and Execution. This will give the business comfort over rolling out any new innovations broadly to the general public


Interaction with the product, acquisitions, channels and decision management teams will be very relevant for the AVP to get context on the info being obtained, get feedback on constraints and feasibility of recommendations, and finally to share main findings and proposed action plans.


**Qualifications**


+ Bachelors Degree in economics, finance, accounting, engineering, mathematics, statistics, business, computer science or related quantitative discipline and 1 plus years of progressive post-baccalaureate experience. Alternatively, Masters degree in one of the above fields.


+ Experience must include:

+ Strong analytical and research skills, particularly with competitive assessments and data reporting. Comfortable with providing a point of view on strategic direction, leveraging market information and internal data to form a recommended strategy

+ Strong communication skills particularly in writing; designing slides and presentations to persuasively make the argument and particularly in designing analyses that specifically support arguments

+ Strong drive and initiative able to push forward in face of multiple groups, priorities and obstacles extremely practical bent to work planning and getting things done

+ Creative and marketing experience, ideally in creating go to market plans and growth strategies that take into account competitive lens, multiple channels (including Digital) and deep insight into customers


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**Job Family Group:**


Product Management and Development

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**Job Family:**


Product Management

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**Time Type:**


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Citi is an equal opportunity and affirmative action employer.


Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .


View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .


View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .


View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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AVP, Product Management Cash Growth Strategy

Citigroup
Wilmington, DE 19893

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