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Sales and Marketing Manager

VanTran Industries

Waco, Texas 76712
Job Type:
Job Status:
Full Time
1st Shift
  • Management
VanTran Industries
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Job Details

1)    VanTran Industries in Waco Texas is a family owned and operated business for 50 plus years. It is a dynamic manufacturer of liquid filled distribution transformers. We are looking for an aggressive, experienced sales and marketing leader to be the manager of the day to day sales and marketing activities. We are looking for a true leader who knows and understands the business side of sales and has a strong knowledge in distribution transformers. If you have a proven sales performance and especially in the electrical transformer industry we want to talk to you.


The director of sales and marketing position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

Essential Functions 

  1. Develops and implements strategic marketing plans and sales plans and forecasts to achieve the company objectives for products and services.
  2. Develops and manages sales/marketing operating budgets.
  3. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  4. Actively engages and participates in daily, weekly team meetings
  5. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  6. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  7. Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  8. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  9. Monitors competitor products, sales and marketing activities.
  10. Establishes and maintains relationships with industry influencers and key strategic partners.
  11. Guides preparation of marketing activity reports and presents to executive management.
  12. Establishes and maintains a consistent company branding throughout all product lines, promotional materials, and events.
  13. Directs sales forecasting activities and sets performance goals accordingly.
  14. Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
  15. Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
  16. Represents company at trade association meetings to promote product.
  17. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
  18. Coordinates liaison between sales department and other sales related units.
  19. Analyzes and controls expenditures of team to conform to budgetary requirements.
  20. Assists other departments within company to prepare manuals and technical publications.
  21. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
  22. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.


  1. Transformer experience required (preferred distribution, medium voltage, or small power)
  2. Communication Proficiency.
  3. Customer/Client Focus.
  4. Leadership.
  5. Presentation Skills.
  6. Problem Solving/Analysis.
  7. Results Driven.
  8. Strategic Thinking.
  9. Technical Capacity.


  1. Proven knowledge and sales sucess in distribution transformers 
  2. Bachelor’s degree in sales, marketing or business administration or equivalent number of years of experience

To apply, please email: